Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February
On the web gambling operator Unibet announced today that it is to launch an overhauled version of its online video gaming brand Maria later on this month. The organization stated that the overhaul would add a fully responsive front-end web site and a brand tonality that is new. Thus, the it might be diversified in a bid to are more appealing to both female and gambling that is male.
Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in most the markets it runs by mid-February. The launch would be to occur in three phases. The website that is overhauled live on February 8 in Estonia. Its become launched in the UK on February 15 and can get live in Denmark, Finland, holland, Norway, and Sweden a day later.
What’s more, it will move its providing from online bingo to casino games once the latter have actually proved to be much more popular among gambling clients. Therefore, the brand will be able to target both male and female players.
The online casino games will likely be offered across all available networks. The Maria Casino web site could have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that even though the internet site will be one ‘with a feminine touch,’ they’ve been now intending at expanding their customer base so that beatingonlinecasino.info it consist of both male and female gambling customers. Continue reading Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February